is a business growth advisory and executive education organization firm, specializing in customer insight and value innovation and blue ocean strategy.
of your organization, start-up to Fortune 100, we can help you understand your customers' unmet needs and create innovative solutions to fuel profitable, sustainable growth.
A Blue Ocean Bubble?
Groupon’s IPO is drawing lots of attention these days and could be much bigger than LinkedIn. Damien Hoffman puts it in perspective over at wallstcheatsheet.com where he opines: Groupon is hot. Hotter than LinkedIn. It’s also a brilliant example of a smart team of people pursuing a Blue Ocean Strategy. Unfortunately, the once blue ocean [...]
Video: ALDI > No Frills Value InnovationHow do you get growing again? One model to study comes from ALDI, the Batavia, Illinois based grocer. Part of the German ALDI company, the U.S. division is completely independent. Now open in 29 states, with over a thousand stores, ALDI is a good example of Value Innovation in action. They have taken a commodity, [...]
"Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs."