In 1968 The Beatles challenged a generation with their rallying cry to become revolutionaries.

And change it, we did. The best and brightest created break through technologies to extend human life, increased mobility and connected every corner of the planet.

Some might question whether this progress is all it’s cracked up to be. Technology hasn’t eliminated war, hunger, corruption and many other kinds of human suffering. But, even if you wanted to escape back to the good old days, you cannot. And for those of us who selected the path of business for careers, we have to manage—and grow—in this perfect storm of disruption. The velocity of business change can be mind numbing as we try to keep our feet firmly planted while effectively competing in a global marketplace.

During the forty plus year period since “Revolution” was released, we have also witnessed the rise of the management consulting and business school guru world. These experts have also told us all that we must adopt revolutionary strategies and tactics to succeed and profitably grow. From Total Quality Management to Six Sigma, the best and brightest our B-schools have churned out assured us that if we radically shifted our thinking, our leadership styles and adopted revolutionary best practices to wring every last drop of cost out of our companies that we would cut our way to success. Now, the gurus continue to build a Tower of Business Babble filled with acronyms, metaphors and black boxes in order to create new language and layers of complexity around the subject of how to grow a business.

How many times have you asked yourself, “They don’t really believe all that BS do they?”