Our clients say we're unlike any consulting firm they have ever worked with before.
We help companies grow through insight and innovation. We've always been uncomfortable with the "consultant" label because our clients tell us what we do is very different than typical consulting firms.We are experienced business people who have a passion helping companies make innovation a way of life. We are not academics or business school gurus. Our approach is old school: we put our heads together with you to build an innovation brain trust to decide the best approach to understanding your customers unmet (and unarticulated) needs. At Marketpower:
We talk straight. We avoid industry jargon as much as possible. We freely admit when we don't know something. We never try fake it. We don't have all the answers. (Nobody really does.)
We won't tell you what you want to hear. We tell you what you need to know. And if we can't really help you, we'll tell you that right up front to avoid wasting your time and money.
We want to help you become passionate again. Profitable growth is possible. Our goal is to help you become the Chief Growth Officer of your enterprise.
We give you actionable recommendations. We don't just give you a nicely bound report to put on the shelf, we analyze the findings and give you concrete action steps.
We fully share our knowledge. If you bring us in, we won't try to dazzle you with our black box because we don't have one. We will show you the real tools to employ every step of the way. Our processes move your ideas to impact.
We are your innovation navigators. Our role is to work you navigate the sometimes murky waters of innovation as you search for Blue Oceans. We mix our experience, know how and processes to avoid the storms and help you head for smoother waters.
We were founded by Chuck Wall in 1998. Chuck has launched and run six firms in multiple industries including manufacturing, marketing communications, broadcasting, technology and insurance.Chuck has had the opportunity to work with outstanding business leaders across a broad spectrum of organizations including Campbell Soup Company®, Mercury General®, Goodwill Industries®, Intel®, Sears®, HOLT CAT®, Coca Cola®, Kraft®, Southwest Securities®, Texas A&M®, CNBC®, Time-Warner®, CBS®, and many others.
Chuck has also mentored and advised over fifty start-ups in financial services, insurance, bio-health, tech, media, real estate and many other industries.
It's your journey, not ours. and we'd sure like to come along for part of the ride. Let's talk if this fits your needs.